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About Iceland Unlimited

Iceland Unlimited is a specialist travel agency and tour operator in Iceland. We specialize in tailor-made self-drive holidays and guided private tours in Iceland, Greenland and Faroe Islands. Our aim is to meet and exceed our customer’s expectations through personal service and to offer a wide selection of tours available the whole year round. Whether you’re looking for a self-drive tour of Iceland, a guided group tour, a luxury private tour, family vacation or seasonal holiday, our dedicated team of Iceland travel experts is here to assist you.

Background Story

Iceland Unlimited is a family run business located in downtown Reykjavík. It was founded by Jón Gunnar Benjamínsson, a former guide, and travel specialist who in 2007 suffered life-threatening spinal cord injury in a car accident. After rehabilitation and after evaluating the choices he was facing in life, he chose to continue working in the field of tourism as he had previously done but at a different pace and with a different focus. Instead of striving to be the biggest volume travel agency in Iceland, he decided to focus on giving his customers the personal service and care that people should get when traveling to an exotic destination as Iceland, Greenland and the Faroe Islands are.

Our Values


The personal, independent service provided by each member of our team has been very well received by those who chose Iceland Unlimited as their travel agency and tour operator in Iceland and is a big part of our core values. Team Iceland Unlimited is a diverse group of experienced travel professionals. Our strength lies in the diversity, even though we are all different individuals.


We’re a team of highly motivated travel professionals who embrace independent work and we do our very best so that our guests can travel safely on their own terms. Iceland Unlimited is a privately owned family business and has been so since it was founded in 2010.


Each traveler has different needs and expectations when it comes to their holidays. Our main goal is to ensure that our guests return home with good memories and experiences. We are friendly and flexible when it comes to customizing our tours. We want our guests to experience nature and get to know the culture of Iceland, the Faroe Islands, and Greenland, without any limitations. We meet our guests with respect and work continuously to enable everyone to travel safely and comfortably on their own terms.


Iceland Unlimited is a fully licensed travel agency and tour operator by the Icelandic Tourist Board. Iceland Unlimited is also highly rated on prestigious peer to peer websites such as TripAdvisor.

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