Privacy Policy

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Privacy Policy

Iceland Unlimited ehf. is determined to ensure the accuracy, confidentiality, and security of the personal data the company processes on you. This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information.

If there are any questions regarding this privacy policy, you may contact us at inquiries[at]

Privacy Policy Act

Iceland Unlimited is responsible for the processing of personal information relating to services and products.

Iceland Unlimited respects your right to privacy and strives to protect your personal information. This Privacy Statement describes how we process the personal information we may hold and the rights you have regarding your information

Responsible Party[1]

Iceland Unlimited is responsible for the processing of personal information relating to services and products.

Personal information is any information about an individual which makes it possible to identify him directly or indirectly. When ordering or registering on our site, as appropriate and with your approval, we may collect information for servicing and processing purposes such as:

  • your name
  • email address
  • mailing address
  • phone number
  • credit card information
  • traveling purpose and period
  • country of residence
  • or other details to help you with your experience

In addition, Iceland Unlimited may gather other data that you consent to provide as well as data that is essential for the company’s operations.

[1] Responsible party refers to Iceland Unlimited’s role as a data controller as defined by the General Data Protection Regulation (GDPR) and relevant Icelandic privacy laws (Act 90/2018)

When do we collect information?

We collect information from you when you place an order, subscribe to a newsletter, respond to a survey, fill out a form, use Live Chat, open a Support Ticket or enter information on our site, or provide us with feedback on our products or services.

How and why do we use your information?

We process your information based on our agreement with you or for the purposes of the legitimate interests pursued by Iceland Unlimited. Sensitive data will be processed only with your explicit consent.

If you have subscribed to our mailing list and agreed to our marketing terms and conditions, the only information requested by Iceland Unlimited to send promotional material is your email address.

We only contact you via phone or email upon your agreement and consent.

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

  • To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested
  • To improve our website in order to better serve you
  • To allow us to better service you in responding to your customer service requests
  • To administer a contest, promotion, survey or other site feature
  • To quickly process your transactions
  • To ask for ratings and reviews of services or products
  • To follow up with them after correspondence (live chat, email or phone inquiries)

If you visit our website, we may use cookies to:

  • Help remember and process the items during the booking transactions.
  • Understand and save user’s preferences for future visits.
  • Keep track of advertisements.
  • Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future.
  • We may also use trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, it won’t affect your experience.

If you decide not to provide Iceland Unlimited with your information, the company may not be able to process the service requested and to fulfill its obligations related to it.

You are at any time allowed to withdraw the consent of processing your data. This can be done by contacting

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advanced notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, as long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Transfer of data to other countries

We do not transfer personal data to countries outside the European Economic Area

How do we protect your information?

Iceland Unlimited has implemented security controls in order to prevent your personal information from being lost, changed, displayed or accessed without appropriate permissions. All access to personal data is limited to parties which need access based on job functions and all individuals handling or having access to personal data are bound by confidentiality clauses. In addition, we use regular Malware Scanning, and all information is contained behind secured networks. All transactions are processed through a gateway provider and never get stored or processed on our servers. All sensitive payment information such as credit card information that you enter is also encrypted via Secure Socket Layer (SSL) technology. Read about SSL here.

In the event of a security breach affecting your personal information, we will notify you or the Privacy Authority, as appropriate by law.

If you believe that your personal information which we may store is not secure, please let us know immediately by sending an email to

Data Retention

Personal information will only be kept for as long as necessary in order to service the company’s business operations. The storage time of personal information depends on the nature of the information and the legal obligations applicable to the processing of personal data, including but not limited to, tax or accounting laws. In rare cases, it may also be necessary to store data for legitimate interests such as for disputes.

Access to Personal Data

The right of access: You have the right to request access to your personal information and receive a copy of the information. This way you can make sure that the information is correct and that our processing is in accordance with law.

Right to correction: You have the right to have us correct any information about you that you believe is incorrect or inaccurate.

Right to delete data: In certain cases, you may be entitled to have us delete personal information we hold about you. This is especially true in cases where the information is no longer necessary if you have objected to the processing of the information (see below), if the processing becomes unlawful, or if the processing was based on approval you have subsequently withdrawn. Iceland Unlimited reserves the right, however, to evaluate each time whether data is required to be deleted.

Right to object to processing: If our processing is based on public interest or legitimate interests and you believe that because of your circumstances, your processing violates your fundamental rights, you may object to the processing. If you object, we will stop processing unless we can emphasize a legitimate interest in continuing it.

Right to limit processing: In the following cases you have the right to stop processing your personal information:

  • If you claim that your personal information is incorrect (until we can confirm that it is correct),
  • The processing is illegal, but you do not want to delete your personal information,
  • We no longer need the personal information to keep the process, but you need them to create, defend or defend legal claims,
  • You have objected to the process from above. In that case, we stop processing while we have not identified our legitimate interests by continuing it.

Right to withdraw consent: In cases where we are processing data based on your consent, you may always revoke said consent. Withdrawal of consent, however, does not mean that the processing that took place before the approval was revoked is illegal.

You are entitled to these rights and can exercise them at any time upon request. To do so, please contact us at

Contacting Us

If at any time you would like to unsubscribe from receiving future emails, you can email us at the address below or follow the instructions at the bottom of each email and we will promptly remove you from ALL correspondence. If there are any questions regarding this privacy policy, you may contact us using the information below:

Iceland Unlimited
Borgartún 27 (2nd floor)
105 Reykjavik

Email: inquiries(at)
Phone: +354 415 0600

This Privacy Statement was approved and updated on [06.03.2019].

Our Privacy Policy is constantly being reviewed and therefore this Privacy Policy may be updated. The current version of our Privacy Policy at any time will be published on this website

In the same way, it is important that your information is always correct. Therefore, please let us know if your contact information or other information changes.

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