Privacy & Cookies Policy

Iceland Unlimited hf. is determined to ensure the accuracy, confidentiality, and security of the personal data the company processes on you. This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.
If there are any questions regarding this privacy policy, you may contact us at inquiries(at)

Privacy Policy Act
Iceland Unlimited privacy policy compliances to the requirements of all applicable data protection legislation based on the Icelandic Act no. 77/2000 on the protection of privacy as regards the processing of personal data (“Data Protection Legislation”).

What personal information Iceland Unlimited collect from the people that visit our website?
When ordering or registering on our site, as appropriate and with your collaboration, we will collect information for servicing and processing purposes.

You may be asked to enter a variety of data, such as:

     – your name
     – email address
     – mailing address
     – phone number
     – credit card information
     – traveling purpose and period
     – country of residence
     – or other details to help you with your experience

In addition, Iceland Unlimited may gather other data that you consent to provide as well as data that is essential for the company’s operation. This data is obtained directly by you.

When do we collect information?
We collect information from you when you place an order, subscribe to a newsletter, respond to a survey, fill out a form, Use Live Chat, Open a Support Ticket or enter information on our site or provide us with feedback on our products or services.

How and why do we use your information?
We process your information based on our agreement with you. Sensitive data will be processed only with your explicit consent.

If you have subscribed to our mailing list and agreed to our marketing terms and conditions, the only information requested by Iceland Unlimited to send Promotional material is your email address.

We only contact you via phone or email upon your agreement and consent.

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

     – To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested
     – To improve our website in order to better serve you
     – To allow us to better service you in responding to your customer service requests
     – To administer a contest, promotion, survey or other site feature
     – To quickly process your transactions
     – To ask for ratings and reviews of services or products
     – To follow up with them after correspondence (live chat, email or phone inquiries)

If you decide to not provide Iceland Unlimited with your information, the company may not be able to process the service requested and to fulfill its obligations related to it.

You are anytime allowed to withdraw the consent of processing your data. This can be done by contacting inquiries(at)

Third-party disclosure
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advanced notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, as long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety. 

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

How do we protect your information?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

We use cookies to:

     – Help remember and process the items during the booking transactions.
     – Understand and save user’s preferences for future visits.
     – Keep track of advertisements.
     – Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future.
     – We may also use trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since the browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, it won’t affect the user’s experience.

Data Retention
Iceland Unlimited retains data and information for as long as necessary to service the company´s business unless otherwise allowed by law. Your data can be erased any time upon request.

Access to Personal Data 
You can access your personal data anytime upon request. You are entitled to have your data canceled, handed over or changed. To do so, please contact us at inquiries(at)

Contacting Us
If at any time you would like to unsubscribe from receiving future emails, you can email us at the below address or follow the instructions at the bottom of each email and we will promptly remove you from ALL correspondence. If there are any questions regarding this privacy policy, you may contact us using the information below:

Iceland Unlimited
Borgartún 27 (2nd floor)
105 Reykjavik
+354 415 0600



This page was last updated at 15:01 on 1.6.2018